One Night Only is a Indie band based within London, they have a smaller fan base
, and are not known on a global scale. They appeal mostly to older teens, the type of people that like to go to festivals and gigs, and appreciate music that is not mainstream.
They had a successful album named Started a Fire and are now ready to launch a new album,
Say you don't want it. They have planned this release cleverly, as it is just after festival season, which they have made the most of it. They just played at Reading and Leeds, which was a good
way to show old fans their new music, as well as pulling in a new audience.
The band are using their website effectively to inform their fans their new album is about to be launched, and encouraging users to pre order the album. The albums name is also the name of their recent single. They attracted attention to the single really well, due to the fact it started the lead singer, George Craig's girlfriend, Emma Watson who is famously known for her role in Harry Potter as Hermione. Her appearance in the video adds a touch of glamour to the band.
Their public relationship has really helped the band become well known, and putting her in the video has given them alot of publicity.
The fact that lead singer, George Craig is well known Burberry model has also helped their career, with people desperate to find out more about Emma Watson's boyfriend and famous model. It also means that fashionasta's are now fans of the indie band.
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